How I Like to Do Business
I direct your attention to the following post on said blog:
The subject of that post is interesting enough, I suppose. But for present purposes our interest lies elsewhere. And so, consider the following comment which I left, and which is presently in the approval queue. Will it ever see the light of day? Likely not, but here it is for the sake of instructional value:
"I notice that in 2 or 3 places the word "men" occurs. So, it is difficult to understand who you are referring to, because there is no such person as "men". That is, unless you are referring to an abstract phantom collective, such as might be postulated by feminist "patriarchy theory".I consider the rhetorical discipline in the above passage to be nearly ideal, and so I proffer it as a model. It incorporates both tactical and strategic thinking, it builds upon strong points, and it offers no grappling points. All in all, it embodies the four points of rhetorical discipline to perfection.
"I thought I'd point this out, because such rhetorical slippages tend to make an unfavorable impression upon non-feminist men and women. And they are, face it, the public whom you must win over if you are to advance your brand and gain your share of the market."
Admittedly, the tone is "polite", and almost vapid -- but that is its chief virtue in the present case. I point this out in response to those who think rhetorical discipline means "acting nice". Bosh! Rubbish! Rhetorical discipline means doing the right thing at the right moment in order to generate political efficiency. The ultimate aim, both tactically and strategically, is to put the enemy in a tight spot.
So, in a different situation I could have varied the tone and produced, for instance, a cold, angry, acid effect.
Rhetorical discipline is about reading the requirements of the moment in order to maximize damage to the enemy in the long run. It is about thinking globally and acting locally in the most effective way possible.
It is an art with pragmatic guidelines.